June 2006
A report detailing the findings from the "Choose to Reuse" bags trial, which took place in Bristol and Edinburgh in the autumn of 2005.
Click here to download the report - "Choose to reuse"
Click here to download Appendix 1 - campaign press releases
Click here to download Appendix 2 - campaign launch photography
Click here to download Appendix 3 - participating stores and roadshows
Click here to download Appendix 4 - iconography and visuals
Click here to download Appendix 5 - press coverage part 1
Click here to download Appendix 6 - press coverage part 2
Click here to download Appendix 7 - attitudinal questionnaire
Click here to download Appendix 8 - observational specification
Click here to download Appendix 9 - mystery shopper report October 2005
Click here to download Appendix 10 - mystery shopper report November 2005
The "Choose to Reuse" campaign, run in conjunction with major supermarket retailer partners, the Scottish Waste Awareness Group (SWAG), British Retail Consortium and Scottish Retail Consortium, encouraged people to take a bag with them when they went shopping in an effort to cut down on the number of free carrier bags used at the check-out.
The campaign also encouraged shoppers to reuse their bags "any bag they chose" as often as possible for shopping, and to recycle them when they were worn out. The report starts with an Executive Summary with the main findings and conclusions, followed by a full report on the campaign mechanics and evaluation.
